Blog tagged as Marketing

Prosple’s Grant Robson and Sam McDonald talk through the latest industry trends we’re seeing and why graduate recruitment in Australia and New Zealand has quickly flipped into a ‘candidates market’.

Prosple New Zealand has developed a new methodology to determine the Top 100 Graduate Employers in 2023, which gives equal weight to both popularity and program quality.

In order to attract the top graduate talent, we need to meet Gen Z students where they are.

If you’re in that boat yourself, it’s time to get creative. We’ve come up with a guide to building out a recruiting pipeline on the cheap, using free apps or those you’re almost certainly already paying for.

To effectively promote your employer brand on campus, try using your graduate employees as brand ambassadors.

Hosting a graduate careers 'open house' is a great way for recruiters and employers to showcase their value proposition and attract top student talent.

Delve into some of the most significant trends shaping the Australian graduate industry in 2023.

We’ve already gone through the basics of what you need to do to build a strong internship program. Taking it to the next level, though — creating a program that really stands out from the crowd — is largely a matter of trust.

When it comes to recruiting graduates, competition is stiffer than ever, you can no longer rely on just gathering applications and sending emails. Instead, to be successful, you need to make your graduate recruitment campaign as active as possible.

With this guide, you'll be well-equipped to write a job ad that will appeal to the top talent on campus!

Getting return on investment for your marketing campaigns is critical. It helps you reach KPIs, perform better in the market, and adapt your strategies. So how do you find out what’s working? We've created this simple guide to help you get the most out of your graduate recruiting campaigns.

Explore key emerging trends that are profoundly influencing the landscape of the New Zealand graduate industry in 2023.

In today's competitive job market, employer branding is vital to attract top graduate talent.

Gen Z preferences, sustainable paper, vegetable inks…and all the reasons why print is back