What is job boosting and why do it?

11.09.24 10:12 AM By Iverlee
Melissa Chan



Team Prosple


Discover how to help your job or internship posting stand out in a crowded market

Congratulations! You've just posted your first job or internship on Prosple. The position is exciting, the description is perfect, and you're ready for the applications to start rolling in. 

Days pass, then a week, and ... silence. No applications. 

Or maybe you've got the opposite problem: your inbox is flooded with applications, but none of them seem like a good fit. You're left sifting through a sea of unqualified candidates, wondering how to find that perfect match.

But don't panic! Whether you're hearing crickets or overwhelmed by unsuitable applicants, there's a powerful tool at your disposal to get your job the attention it deserves and attract the right talent: ‘Job Boosts’.

understanding-how-we-verify-legitimate-jobs-and-companies-at-Prosple

What is a Job Boost?

A job boost is a simple yet powerful tool to increase your job posting's visibility on Prosple. By boosting a job, you increase its chances of appearing higher in search results.

Let's look at an example: Imagine a student searching for marketing jobs on Prosple. Without a boost, your job might appear on page 3 of the results. But with a boost, it could show up on page 1, dramatically increasing its chances of being seen by potential applicants.

More visibility means more eyes on your job listing, which leads to:

  • More applications: Although outcomes can vary based on role, location, and brand, boosted jobs typically see a significant uptick in interest.

  • A competitive edge: In a crowded job market, standing out is crucial. A boost helps you stay ahead of competition and ensures your listing doesn’t get lost in the shuffle.

  • Faster recruitment: By drawing in more candidates quickly, you can streamline your hiring process and find the perfect fit faster.

And it's a win-win for students too! Boosting creates a mutually beneficial scenario where your job posting reaches the right candidates who might otherwise miss out on the great job or internship you have lined up. 

How do Job Boosts work?

When you post a job on Prosple, two main factors determine how high it appears in search results.

1. Relevance: This is how well your job matches what a student is searching for. It includes things like:

  • Job role

  • Location

  • Your company's reputation

2. Daily bid: This is where Job Boosts come in. When you boost a job:

  • You set a daily budget (the 'daily bid')

  • The higher your bid, the better your job's position in search results

  • Your job will appear higher in the results than similarly relevant listings that aren’t boosted

This means that while you have limited control over relevance (besides offering an exciting opportunity and a great job description to match), you have full control over the daily bid. This is your tool to stand out from the crowd.

Think of it like this: Relevance gets you in the game, but the daily bid helps you win it. By boosting your job, you're giving it the extra push it needs to catch the eye of potential applicants.

How much does a Job Boost cost?

The cost of a Job Boost is entirely in your hands. 

  • You set the budget: Spend only what you’re comfortable with – whether that’s $3, $30, or $300 per day! 

  • Adapt as you go: You can always start with a small bid and increase it once you see positive results.

It's important to note that a higher daily bid typically results in better visibility for your job posting. However, the ideal amount can depend on things like how competitive your field is and your specific business needs. So we leave your daily bid up to you. 

Regardless of the amount you spend, we recommend:

  • Boosting your listing for at least a week to see meaningful results. For reference, a typical job posting runs for 30 days.

  • Optimizing your listing if you haven’t already. While boosting increases visibility, the content of your job posting still matters. For more tips, check out our step-by-step guide on crafting a job posting.

How can I boost my job?

Ready to give your job posting a boost? Simply email hello@prosple.com, and our Customer Service team will guide you through the process.

They'll help you set up your boost, determine an appropriate budget, and answer any questions you might have about optimizing your job listing.

Got questions?

If you have any questions or need help with verification, don’t hesitate to reach out to our Customer Success team at hello@prosple.com.